(YouTube partners receive a cut of ad sales according to a personally-designated CPM, or payment rate per 1,000 views.) The substantial discrepancies between the younger and older generations are apparent across nearly all countries. That means that 61.4% of the world population uses the internet. Once you create a high-quality video and optimize it for SEO, it’s important that you understand how to use YouTube video analytics to monitor your progress.. You have to keep track of how your audience is finding your videos and how they’re engaging with them so you can see which ones are performing well and which videos aren’t being discovered in search. Let’s start with which platforms are most beloved by older adults. Global brands use the Synthesio Social Media Intelligence Suite to measure the impact of online conversations against their business goals. Social Media Usage Statistics (Top Picks) 3.96 billion people currently use social media worldwide, up almost double from 2.07 billion in 2015 The average person has 8.6 social media accounts in 2020, up from 4.8 in 2014 Government offices, both federal and local, use social media to inform citizens of emergencies, policies, events, and more. Government offices, both federal and local, use social media to inform citizens of emergencies, policies, events, and more. Find out how you can effectively reach this group with your message. How can government institutions gain actionable insights from social media usage statistics by age? To get a head start on how this all works, get the full 26-page report on, We use cookies to give you the best user experience on our website. Next, play a video. Naturally, this can pose a challenge, as the avenues where people access information vary far and wide. YouTube Analytics & Stats of Most Popular YouTubers YouTube trending videos from most subscribed and most viewed channels in any country or category. Furthermore, as of the third quarter of 2019, Statista reported that, We think it’s just as exciting to see information on who. These numbers exclude viewing on Google’s internet pay-TV service and YouTube TV. As social media and digital platforms continue to grow, the way that people of different ages receive information is further and further removed from the next generation. Discover all relevant statistics and data on YouTube now on statista.com! However, some government agencies operate a little differently. That’s over twice as many compared to young adults! InnerSloth, the developers of Among Us, were probably as surprised as everyone else seeing the meteoric rise of their sleeper hit, which has taken over YouTube and Twitch in the second half of the year. Due to varying update cycles, statistics can display more up-to-date Their “Home Sharing” program matches senior citizens with extra space in their homes with younger adults looking for affordable housing. According to the World Health Organization (WHO), there will be more than, 2 billion adults over the age of 60 by 2050, . In emerging markets, however, seniors are more active on social media, so most of the advertising budget should be invested in digital ads. As millions of people go online for entertainment and more, total internet hits have surged by between 50% and 70%, with streaming also up more than 12%, according to preliminary statistics. YouTube usage statistics and trends. Around the world, 15% of people aged 16-35 (a.k.a. on social media – on a global scale. YouTube usage statistics among marketers show that the number of businesses who decide to use YouTube for marketing has been increasing by more than 40% yearly, ever since the company was founded. Gen Z and millennials) never post on social media. Summary: YouTube Statistics. As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. For example, let’s take a look at the New York Foundation for Senior Citizens (NYFSC). YouTube is the world’s second largest search engine and second most visited site after Google.. YouTube is the 2nd most popular social media platform with 1.9bn users.. 500 hours of video are uploaded to YouTube every minute.. We watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined.. 70% of YouTube … Between 2015 and 2030, Americans over the age of 60 are expected to contribute over. 13. The agency also posts regularly on their own Twitter page, which can reach young adults. Get in touch with us. YouTube is the world’s second largest search engine and second most visited site after Google.. YouTube is the 2nd most popular social media platform with 1.9bn users.. 500 hours of video are uploaded to YouTube every minute.. We watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined.. 70% of YouTube views come from … Over 9,000 people across 10 countries were surveyed, and here are the key findings on social media usage (or lack thereof) in older adults. However, this was not the case in the emerging markets of Brazil, Mexico, and China. YouTube video statistics suggest that watching YouTube on TV screens is becoming increasingly popular. Hashtag use policies. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Smartphone usage statistics define Youtube as the most used app with 81.9%, followed by Facebook with 75.7%. Update, Insights into the world's most important technology markets, Advertising & Media Outlook According to Pew Research’s most recent social media fact sheet , 69% of adults between 50 … Now let’s apply this to the real world. . Statista assumes no Usage Statistics - These numbers tell you about how people are accessing and using the particular social platform. More specifically, this trend proved true in developed markets, meaning Japan, Australia, the UK, Germany, Russia, France, and the US. According to Pew Research’s most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. Let’s start with which platforms are most beloved by older adults. YouTube accounts for an astonishing 25% of global mobile traffic (Facebook only manages 17%), and 15% of broadband traffic. A happy New Yorker shared about this on Twitter. These numbers exclude viewing on Google’s internet pay-TV service and YouTube TV. New, Everything you need to know about the industry development, Find studies from all around the internet. Gen Z and millennials) never post on social media. Instagram usage statistics. Global Reach. According to the US internet population statistics, the 18-25 year age category makes up the largest visitor base of YouTube with 81%, followed by 26-35 years with 71%. YouTube has more than 2 billion logged-in monthly users. Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, number of digital video viewers in the United States, watched online video content on any device, leading video subscription service in the United States, currently subscribe to a streaming service, most popular online video property in the United States, YouTube’s appeal is almost universal among online users. Since older adults in developed markets are often less active online, brands have to diversify where ads are placed. Does it change from country to country? But keep in mind that it’s possible to watch YouTube content without ever creating an account, so the “logged-in monthly users” number likely underreports the actual number of people watching YouTube content each month. It’s a phenomenon of the last decade, which leaves us with one big question: how much does social media affect the lives of older adults? Their strategy is diversified with these groups in mind. on housing, transportation, entertainment, food, and alcohol. But, given that Facebook and YouTube are the most popular platforms for seniors, more emphasis on these two platforms, in addition to traditional media, might have resulted in greater ROI for the fashion label. Video app with the highest revenue in the Apple App Store in the U.S. Market reach of gaming apps in the United States, Share of U.S. users who access YouTube daily, Weekly time spent by U.S. users watching online video as of Q1 2018, Weekly time spent by U.S. users aged 18-34 years watching video content on smartphones as of Q1 2018, Share of U.S. internet users who watch video content every day as of January 2018, Projected online video advertising spending in the U.S. in 2017, Projected market share of U.S. video ad spending in 2018, Advertiser category with largest U.S. digital video ad view share in Q4 2018, Mobile share of U.S. digital ad views in Q3 2019, Forecasted number of pay-per-view video users in the U.S. in 2025, Number of titles available on Netflix in the U.S. in 2018, Penetration rate of Amazon Prime Video in the U.S. in 2018, Digital video advertising in the U.S. (DMO), Research expert covering internet and e-commerce. 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