Leung, Billy Bai, Mehmet Erdem, (2017) "Hotel social media marketing: a study on message strategy and its effectiveness", Journal of Hospitality and T … By sharing longer, unique Facebook videos on these shared topics they bring a cohesive feel to their whole social media package while still honoring the social media marketing strategies that work the best, platform to platform. The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser. In general, we use Non-Personal Information to help us improve the Service and customize the user experience. Right now, the brand spends the most time promoting individual portions of the loyalty program that appeal to audiences on each individual social media page. The most notable trend is matching the content to the platform rather than sharing the same content across channels. A gorgeous mix of lifestyle photos and shots of models (who look like they could be real customers at Loews Hotels) has won their account over 25k followers. Although the Maldives is already a gorgeous location, RIU still manages to showcase this popular tourist destination in a way that sets them apart from others like it: strategic partnerships. social media strategy planning. They’ve also been featured on many travel accounts, so the word has spread pretty quickly without their having to create content on the platform. RIU Hotels posts generous discount codes on rooms and experiences exclusively via their Facebook page, so fans know to check back frequently next time they plan their vacation. But when used correctly, social media is proven to drive more traffic to your hotel’s website. Besides gorgeous models playing volleyball, the RIU’s Instagram also has pics of their glamorous properties and the occasional contest (which nabs them thousands of comments and likes per post). By using great social media marketing for hotels, that’s how. In keeping with their fun-loving attitude, some of Ramada’s most popular tweets include “guess the skyline,” where fans can name a city where a Ramada hotel is located based on the graphic. Although with 4.9 out of 5-star reviews on Facebook and a dedicated audience everywhere else, they don’t seem to be missing out. They have not created any original posts, which lets us in on their goals: appealing to personal versus business travelers while maintaining the necessities of a LinkedIn page that is strictly for interacting with their own network. They make sure to tag #YourIslandHome on any property or room photos, which gives the experience a personalized feel as fans can easily imagine themselves lounging on their private beach chairs. A recent Instagram post featured the heartwarming story of one former refuge turned Hilton employee whose journey is now being publicly honored by the brand. Representing all Hilton properties across the globe, this clever umbrella plays host to company milestone celebrations, glamour shots of properties, and a special kind of human-centric storytelling like we mentioned in the example above. Playing with contrast and clever photo placement is a great social media marketing strategy for hotels, regardless of where you’re located or how much photography experience your team has. Their videos section is the most interesting part of Amilla Fushi’s page. CHANGES TO OUR PRIVACY POLICY Besides promoting their loyalty program, Marriott makes sure to retweet every post that their guests share about how wonderful their experience at their hotel was. In what has become a theme for our single location international hotels, their LinkedIn presence is also nonexistent. Their YouTube is by far the best example of social media marketing for hotels. By using our Service, you acknowledge that you understand and agree to assume these risks. Marriott’s Facebook recruitment page (with over 1 million Likes) doesn’t just list available jobs; it actively encourages constant engagement and showcases what it’s like to work at a Marriott hotel, through videos and photos. We implement security measures designed to protect your information from unauthorized access. It’s something they’ve been known for in the industry and it works just as well as a foundation for their marketing. For brands kicking butt at video, there’s no shame in cross-promoting your content on this popular platform, even if there’s some overlap. There are a host of different reasons to engage in a robust social media strategy and making social media a pivotal part of your wider digital marketing and marketing campaigns. It’s a form of communication between your business and current or potential customers. Such insights can inform your future Instagram strategy, the times that it is best to post at for maximized lead exposure, and unique promotional campaigns. It’s a new age of marketing and editorial intersecting with digital luxury marketing and social media to create online buzz for the world’s best luxury brands. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service. Getting your audience to see how your hotel fits into their entire vacation or travel itinerary helps make even the most expensive rooms seem reasonable when you consider all there is to do once you arrive. HOW WE USE AND SHARE INFORMATION But what exactly does success look like? A professional appearance. Top-tier hotels are now using Twitter for concierge services, social geo-locating platforms to unlock free gifts, Facebook for customer service and YouTube to showcase unique properties. As the Social Media Manager for Denver’s premier boutique hotel, Hotel Teatro, I’ve been able to witness what it takes to rock social media for a one-of-a kind, boutique property. When one customer posts about a great visit in one of your suites, more eyes are watching. Marriott does a great job interacting with their audience. As part of the Service, we may provide links to or compatibility with other websites or applications. A lot of the footage featured in the videos are firsthand from bloggers, but there are also professional drone movies and other highly produced content that is so beautiful any marketer would be pleased to have it. INFORMATION WE COLLECT Not only is it important to stay on top of trends in the industry – it’s equally as important to listen to your guests on social. Gorgeous mountain views of hot air balloons and fine dining are perfect for this platform, which is probably why Millstone Cave Suites now boasts 63k followers with strong engagement numbers (232k views on a video posted to their feed is not uncommon). Millstone Cave Suites is famous for its killer views of hot air balloon festivals lazily drifting over the Red Valley. Thoughtful, familiar, and informative, each new piece helps shape the brand image as a whole. Their own personal farm with roosters crowing at daybreak adds a quaint, country feel to the experience. They’re so invested in it they’ve actually changed all their official URLs, username handles, and even their company name to Marriott Bonvoy. The Company reserves the right to change this policy and our Terms of Service at any time. things Marriott has done for them during their stay) have you brought home from your travels? Like we mentioned before, this luxury hotel brand sticks to their tried and true social media avenues and do not, in fact, have a Twitter account of their own. A mix of environmentally conscious consumer tourism info posts and bilingual company updates for starters. On it, you’ll see a number of highly produced videos covering local festivals, special events, property tours that are exclusive to this corner of the internet. Instagram is going so well for them that the brand has opted out of tweeting entirely. In this Instagram post (which received nearly 8,000 likes and more than 40 comments), Marriott shares answers to cute questions they’ve asked their audience like what practices (i.e. You’ll often see details of palm fronds or textured structural domes next to airy skyline panoramas. To stay competitive on social… The terms “we,” “us,” and “our” refer to the Company. Although they post original content less frequently on this platform than others, Hilton does a great job of showcasing commercials that have aired elsewhere along with fresh advertisements like the enticing “Vacation Time” and “The World is Right Here” series. The brand has the most followers (coming close to million on some platforms) of almost any other hotel chain on every social media channel, so it’s hard to choose which of their posts are the best since they all work in harmony together to create a cohesive viewer experience. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the Settings section of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy. One of their more recent IGTV videos features a very popular video an NFL cheerleading squad modeling and enjoying their stay at the resort. One of the objectives for this thesis is to find a viable and helpful way to create a social media marketing strategy for a small hotel and how to implement and utilize it. Boutique hotels, luxury hotels, large chain hotels, economic motels should use social media strategies to generate highly targeted traffic and brand awareness. Because The Four Seasons is such a big believer in helping guests and fans achieve their potential, it makes sense why their LinkedIn page features tips on interviewing for jobs. Make your hotel instagrammable. Their content is a mix of wanderlust photos, calls to action, and fun activities like watersports or beachside bicycle rides. Personal Information includes only your email, which you submit to us through the registration process at the Site. “Word of mouth” now includes a lot more eyes who interact with their friends online for recommendations and follow in each other’s footsteps. 2. And what can you do to fill up your property’s social profile to make it shareable and interesting? A hotel without a business profile lacks professionalism. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. The description is in Italian, they’ve made sure to list their 33 executive employees, and their contact information is clearly laid out. They use a lot of the best social media marketing for hotels, but one of the best examples of their work has to be their clever use of Instagram Highlights. Their posts feel more like mini diary entries than advertisements (although they certainly do a great job of drawing in digital crowds). With more than 17,000 subscribers, Marriott is one hotel brand that knows how to flex YouTube right. But they also use this space to help showcase their core business values, namely family-first and personal growth. The association of luxurious relaxation with Hilton will cement brand loyalty in its followers. Christopher Parr shares his social media marketing strategies for luxury brands, encourages authentic online engagement with affluent consumers, and stresses the need for exclusivity. It seems like you might enjoy our Facebook page as well. An award-winning, family-run luxury hotel, Le Sirenuse is truly a gem of Positano, with the social media to prove it. But how do they draw crowds during the off season? There’s no doubt about it – the Four Seasons is using their Facebook page to its fullest since its inception in 2009. By using this site, you consent to the use of cookies and the terms of our privacy policy. In addition to promoting their hotel, Millstone Cave Suites also heavily features their onsite restaurant with videos of gourmet meals being artfully prepared. Rather than have an individual Ramada Worldwide account, the brand uses #ramada to unify their various properties and bring fan appreciation posts all to one page. Yet another example of having a property so amazing your fans can’t stop raving about it online. While some employees list themselves on the site, the brand doesn’t have a LinkedIn presence. If you tweet or mention their account, you will always get a response. CONTACT US If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This hotel brand isn’t afraid to spread the love by sharing some of their best performing content on both their Twitter and Facebook page. Whether someone follows your page or has stumbled upon it for the first time, your hotel social media should reflect who you are as a brand. 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