• 72% of girls feel tremendous pressure to be beautiful • 80% of women agree that every woman has something about her that is beautiful, but do not see their own beauty • More than half of women globally (54%) agree that when it comes to how they look, they are their own worst beauty critic . Dove's new campaigns showcases imagery of real women to spread representation in beauty. More than 50% of women who Dove ad Makeover created a message and 82% of ads were made by friends of viewers. A 60-year relationship still spawns some of the world's most influential advertising More than 71 % of women felt they are more beautiful, and that went viral. When it first launched a year ago, people on Twitter did not … 4 Dove collaborated with relevant people to increase brand awareness. The Effectiveness of the Dove Campaign for Real Beauty in Terms of Society and the Brand Lindsey Morel ... 2% of women worldwide would chose to describe their look as beautiful. Feeding on the beauty backlash, Dove aimed to take the conversation from the ... Dove aimed to make women speak. For decades, the media has portrayed the idea of a “beautiful woman” as something completely fake. Dove Check out the photos, here. The beauty brand is standing against social media self-hate with its latest campaign. Their ' Real Beauty ' campaign has been going on for some time now. The aim of the Dove Campaign for Real Beauty is to celebrate the natural physical differences personified by all women and to encourage them to have the confidence to be comfortable and happy with themselves. Dove is known for its ultra positive brand messages to customers, but it's been accused of 'sexism' over it's latest campaign, which encourages women to 'speak beautifully' when posting online. AUTHENTICITY QUESTIONED Dove's critics were quick to point out that the brand's owner, Unilever, was the parent company of Slimfast, Axe and Fair & Lovely skin-whitening cream . It's the world's largest photo bank created by 100-percent women. This week, Dove launched a campaign imploring women to “speak beautiful” on Twitter. Dove has been doing a lot of work, both in their online content marketing and in their offline marketing, to change how women view themselves and how people speak about women. Dove says you’re beautiful—and it’s capitalizing on that to sell soap. Dove's speak beautiful campaign is also no stranger to backlash from users. In this ad, the brand notes that women sent over 5 million negative … The campaign led 1.5 million visitors to the Campaign for Real Beauty website, alerting Dove that it was on the right track -- this was a topic women wanted to talk about. 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