by engaging them in a direct, personal way. The former TOWIE star, 29, took to Instagram Stories on Wednesday to pen a … Arguably, the most impressive part of the campaign is the way Apple has harnessed user-generated content on Instagram. Whether it’s to connect with loved ones, find entertainment, or develop a business, social networks are busy places. So, whether it’s inclusivity, hard-work, patriotism, fun, or individuality, use your values to bond with your target market. Whether it’s to connect with loved ones, find entertainment, or develop a business. This article will take you through five social media campaign examples and the lessons you can learn from them. GeoCities was one of the earliest social networking services, launched in November 1994, followed by Classmates.com in December 1995 and SixDegrees.com in May 1997. Let’s go! Updated September 2020. Get news. Read the step-by-step social media strategy guide. I just got a free pizza! Rowan Atkinson, best known for his roles as Blackadder and Mr Bean, said social media fills him with 'fear about the future' - and that it has widened divisions in society and lowered tolerance. Also, plenty of brands create Spotify playlists or podcasts. It was published through gas station TVs alone. By understanding TikTok and its audience, the creators of #DistanceDance hit a home run. It’s especially popular among Gen Z, with about half of all users between the ages of 18 and 24. Teen users are even getting their parents into dance challenges. From meme misuse to insensitive jokes, these are the worst of the worst. Bottom line, make sure to inject some personality and continue to develop your brand voice in every social media campaign you run. Platforms used: Instagram, Facebook, Twitter. However, very few brands create original, niche audio content for channels like Spotify. @Mermaids_Gender @StarbucksUK @Starbucks 🧜🏼‍♀️♥️🌈 pic.twitter.com/6BjmiuiFiQ, — Sophie Armishaw 🌈 (@sophiearmishaw) February 2, 2020. We’re seeing more and more individuals embrace online jobs in so…, Starting a business can be hard. req’d. Here are the key ingredients: 1. According to Hubspot, 54 percent of consumers want to see more video content from a brand or business they support. They’re original. 8 billion views and 1.7 million iterations, a personalized “Spotify Wrapped” summary, for the first time in Super Bowl history, the two teams had the same primary uniform color. In the first week alone, #DistanceDance garnered 8 billion views and 1.7 million iterations, with celebrities, sports teams and other big names joining in. For 2019, they went bigger, with a summary of the past decade (2010-2019) showing how users’ listening habits and preferences had evolved. Sharing campaign messages of inclusivity and respect through #WhatsYourName helped Starbucks rebuild trust and respect with their customers, and showed the world what kind of company they want to be. Why it worked: Digiorno took advantage of National Pizza Month, when they knew customers on Twitter would be tweeting (and thinking) about pizza. These contributors are customers, followers, or fans who promote the brand with their original content, such as images, videos, blog posts, and social media posts. The #ExploreBCLater campaign is also mutually beneficial to travel bloggers, who have been hard-hit by the global pandemic. If you lack the resources (or executive support) to launch a resource-intensive campaign, try something fun and finite to test the waters and see how your audience responds. All in all, UGC builds trust and demonstrates that you value your customers by engaging them in a direct, personal way. Just make sure you genuinely care about the values you promote. Trusted by employees at 800+ of the Fortune 1000. All on one platform. Offer varies by state. on Instagram, the campaign has become an internet sensation. Every campaign above was responsive to the current events and activities that were top of mind for their audiences. But before we dive in, let’s set the scene. , and source great content – all while using minimal resources. Taking advantage of a popular event on social media (like National Pizza Month) can also help you surf the waves of audience interest. Hire yourself and start calling the shots. created an ad for 2020’s Super Bowl. Share your content at the right time. Think outside the box and you might just stumble across a brilliant idea. They’re emotional. Kate Ferdinand has shared her first social media post since giving birth to her baby boy. In other words, your brand needs a personality. TikTok users were urged to record their own version with the campaign hashtag, as Proctor & Gamble donated to Feeding America for each of the first 3 million videos. This year’s winners for Ragan’s PR Daily Awards created impressive campaigns and content. Make your content useful enough to share. They answered the pleas of a quarantined 93-year-old woman who went viral after she posted a sign in her window asking for beer during her quarantine. ... Dove #ShowUs Campaign. It’s hard to spin that into a destination-focused campaign, but provincial tourism authority Hello BC hit the mark with their #ExploreBCLater campaign. Whether you plan to support Black Lives Matter, climate activism, or another social justice cause, here are some tips on engaging in social media activism. Dove “Real Beauty Sketches” Campaign. They represent the organizations and communications teams behind the best communications campaigns, projects, initiatives and content … Is there an under-utilized online platform in your niche? Each campaign has a single, simple message at its core: for Spotify, it’s “your year in music.” For Coors Light, it’s “free beer!” Your customers should never be trying to figure out what the point of your campaign is, or be confused about what you are asking them to do. Stick to one goal and one central message per campaign. Also, many brands have yet to venture into TikTok, despite the fact that the platform is now the sixth biggest social network (and growing). This successful social media campaign has even spawned other hashtags from people wanting to associate with the brand, such as #iphoneography, #iphotography, #iphonephoto, and #shotoniphone11pro. When brands share user-generated content, the posts get 28 percent more engagement compared to standard company posts. Spotify added new data and insights for 2019, including Wrapped summaries for podcasters, and creating world maps to show users where their music is made: Tying your campaign to an annual event (like the end of the year) also builds anticipation among your fans, helping it to grow bigger every year. Check out this list of top 25 business social media fails in 2020. But good hashtag campaigns can be powerful, and drive a lot of traffic and awareness. Users share simple, original choreography, set to popular songs, that other users can imitate or riff on. Trans rights are human rights! It makes me even more determined to help more trans youth and give them the pride, support and love they deserve. Good campaigns have core messages that are tailored to each platform and play on the strengths of that network. With everyone struggling to stand out in the midst of ever-swelling competition online, finding new ways to give yourse…, The way that people earn a living is rapidly changing. Now, cute kittens have long been a staple in viral sensations, and this video is no different. Dove Cameron's Ex Ryan McCartan Clarifies ''Darkly Misconstrued'' Cheating Allegations One day after accusing Dove Cameron of infidelity, … We got you! From a single dashboard you can schedule and publish posts across networks, engage the audience, and measure results. So try to find ways to do things a little differently. Platforms used: Spotify, Instagram, Facebook, Twitter. A post shared by What Neil Did (@whatneildid). Why it worked: Users love personalized data—even if some of us (ahem) would be grateful not to know how many times we listened to Adele while crying. Use powerful visuals. This is a powerful tactic – 77 percent of consumers buy from brands who share the same values as they do. Since then, it’s created a storm of interest and has taken on many different forms, eventually evolving into a corporate mission. Think about it – Facebook and Instagram are drowning in brands scrambling to get their messages through to consumers. What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you. Especially when a whopping 73 percent of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. If you don’t sell physical products, consider creating a hashtag around one of your fundamental brand values or an interest that your target audience enjoys. Make an emotional connection. User-generated is a powerful way to engage your target audience. Ready to launch your next social media campaign? Here’s another example featuring its snarky, fun, and sarcastic personality. Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. Beer purch. Dove Expresses 'Regret' For Racially Insensitive Ad : The Two-Way The beauty brand pulled the ad for body wash from its Facebook page following a backlash from social media users. They combined organic interest and promoted tweets to create an authentic buzz around their activities, and incentivized participation by offering rewards (pizza!) Why? The campaign has also been the recipient of numerous awards. #deliverdigiorno pic.twitter.com/qTFne6H1yO, — Ben BOO-charski 🎃 🦇 👻 (@HelloBK) October 31, 2019. The New Business League has been compiled with the assistance of R3. They’re timely. Messaging must be powerful and engaging, and work must be strategically crafted and executed. Social media users are bombarded by content daily. Evaluate your competitor’s strategies and look to see what’s missing. Easily manage all your social media in one place and save time with Hootsuite. Also, make sure your brand voice is consistent across all of your marketing channels. Here's a glimpse to help you experience it from home. Moonpie maintains this brand voice throughout all its social media efforts, including its responses to social media users. @darrenrovell #BigGameColorCommentary pic.twitter.com/5BXYHGLjCs. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission. Given the nature of social media engagement today, a brand’s social media channel is about more than just followers, fans and photos. What you can learn: What is your brand best known for? Starbucks attracted critics with the #WhatsYourName campaign, but by standing up for a cause, they also won a lot of fans. https://t.co/VnUWwVh2t8, — Coors Light (@CoorsLight) April 12, 2020. find brands engaging in politics on social media annoying. Share this article ... Dove inspires women to want to look like the best version of themselves – because looking and feeling your best makes you feel happier. Specifically, they want companies to lead on issues of diversity and community. The Case. They’re true to the brand. See bio for T&C link. That served as a springboard for launching their campaign and gaining even wider recognition. By offering users fun and insightful data visualizations to share, Spotify essentially created a winning ad campaign and let their users do the work of promoting it. After doing research, the company has found that 70% of women still don’t feel represented by everyday images in the media, so Dove runs a campaign that encourages females to break beauty stereotypes … In fact, the red hues of the Kansas City Chiefs and the San Francisco 49ers were just one point apart in the Pantone color index. What they did: Proctor & Gamble—the consumer goods giant responsible for your toilet paper and toothpaste, probably—partnered with TikTok sensation Charli D’Amelio to urge people to stay home and prevent the spread of coronavirus in March 2020. Dear Kitten has more than 31.8 million views and was shared countless times on social media. They kept up the giveaway until they gave away 500,000 beers to grateful customers. At the highest level, this means building and optimising customer acquisition cycles (sales funnels) that are driven by … Social media marketing campaigns are planned strategically, targeted towards a particular audience, and have measurable outcomes. In 2016, H&M created a splash on social media with its stereotype-smashing campaign, She’s A Lady. Key Takeaway: Encourage User-Generated Content, Key Takeaway: Develop a Unique Brand Voice, Key Takeaway: Create Entertaining, Share-Worthy Content. You could also incentivize your audience with a reward, such as being entered into a giveaway draw. 2020: Advertising soars on digital platforms including social media, podcasts, pay-per-click (PPC), and more. Like Apple, Dove also harnessed the power of UGC. And they led with their values, which helped this campaign make a real, emotional impact. Dove’s heritage is based on moisturisation – proof not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands. Dove’s latest social media campaign is called Project #ShowUS. What Spotify did: Since 2017, Spotify has shared year-end data with their users, compiling their most-listened to songs, albums and artists in a personalized “Spotify Wrapped” summary. “Shot on iPhone” is an ongoing social media marketing campaign to promote its line of smartphones. Social media marketing campaigns are a great way to promote your brand, engage your target audience, and, ultimately, boost sales. A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. The campaign builds on a well-known aspect of the Starbucks experience—having your name written on the side of your cup—by committing to respect the names that customers want to be called. This social media campaign is one of many examples of MoonPie’s non-stop, hilarious social antics featuring its signature tone. Playing off those qualities like DiGiorno did can help you win new fans and charm your current supporters. #WhatsYourName advert is so beautiful & made me and my girlfriend so emotional to see. How would they act? You are my #1. It was published through gas station TVs alone. Media Influence. , and women everywhere to create a photo library to shatter beauty stereotypes. Video by @tbains #exploreBClater #stayhome #stayathome #stayhomesavelives #plankthespread #stopthespread pic.twitter.com/AvaUU82rrW, — Destination BC (@HelloBC) April 14, 2020. Like Dove, you can create a genuine rapport with your target market by bonding over shared values. and people don’t want to be social with corporations. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Still, shared values provide an effective way to spark connection – and succeed in marketing. Encouraging women to be fierce and fearless with their fashion choices rather than typically ‘ladylike’, the campaign was designed to break … W x 1¼ in. What Digiorno did: During National Pizza Month 2019 (also known as “October”), Digiorno offered free pizza to customers who tweeted #DeliveryDigiorno. What Pantone did: A one-day campaign overlapping with the 2020 Super Bowl, where Pantone’s Twitter account shared a live play-by-play called #BigGameColorCommentary. So don’t be afraid to create a social media campaign around a topic that’s in line with your. 10 Brands that Excel at the Art of the Comeback on Social Media, 13 of the Best Social Media Management Tools, 12 Tips for Creating Engaging Visual Content on Social Media. To stand out, you need to provide something fresh and interesting. as a “magical, internet slumberland of sounds, meditations, and bedtime stories to help you wind down and drift off.”, What makes this campaign unique is that the brand didn’t just post the playlist to YouTube and IGTV – they also shared the playlist to music streaming service, Think about it – Facebook and Instagram are drowning in brands scrambling to get their messages through to consumers. The Spotify Wrapped format is so recognizable, it even became a meme. So don’t be afraid to create a social media campaign around a topic that’s in line with your company mission or vision. Specifically. Customer data plays a larger role in advertising targeting and retargeting . Whatever your campaign goal, make sure you have a plan to evaluate your impact. Michelle Cyca is a writer, editor, and digital content strategist. You’ll be second, which is very far from first. 1. Don’t wait for someone else to do it. As discussed earlier, a lot of social media marketing in 2020 revolves around the coronavirus pandemic that brought the world to a standstill. Ends 6/1/20. But you won’t be the only brand competing for attention, which is why you need to combine a tempting offer and an attention-grabbing concept, like DiGiorno did. When your brand has a turn in the spotlight, don’t waste it! You too can take the benefit of the large network of influencers. This campaign is a great example of turning lemons into lemonade, creating a feel-good campaign that kept audiences engaged and interested in BC as a travel destination while sharing a responsible and caring message. A post shared by Clyde P. (@clydekath.us). Leading information security threat forecasts for 2011 indicate rise in social media threats and attacks. Coming up with the best brand name that resonates with your audience, has a great back…. Having the right social media management tools will save you a ton of time, effort, and money on socia media. Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. Tech giant Apple’s “Shot on iPhone” is an ongoing social media marketing campaign to promote its line of smartphones. From Instagram to Twitter, hashtags have truly brought a revolution in social media marketing.. Political statements and controversial views aren’t appreciated in every niche. Why it worked: Dance challenges are the bread and butter of TikTok. Our judges will look for creativity, innovation, sound … When it comes to engaging with your audience on social, sometimes it pays to take a risk. A social media campaign is an organized marketing effort to increase consumer awareness, interest, and loyalty to an organization, brand, product, or service, through social media channels. Platforms used: Twitter, Instagram, Facebook, YouTube & traditional advertising. This reputation building was especially important after they were called out in 2018 for a racist incident in one of their US locations. — Coors Light (@CoorsLight) April 28, 2020. What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine, which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer. As you probably noticed, these campaigns all looked pretty different from one another. 3. Arguably, the most impressive part of the campaign is the way Apple has harnessed user-generated. Broadcasting identical content across every platform is less effort for your social media team, but it looks sloppy. With help from the ad agency Grey, they launched the #DistanceDance on D’Amelio’s channel. 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